Fast food booms in Prague

Fast food chains currently experience unprecedented boom in Prague and plan thus their further expansion. The reason for this development is mainly to be seen in the recent opening of large shopping centres. Prague should thus witness a further expansion of the “classic” chains as well as the coming of new entrants onto the market.

McDonald’s experienced a year of stagnation in 2004 when no new restaurant was open and the number of customers decreased. Nevertheless, revenue rose to 2.3 bn crowns last year. The company plans no expansion this year but additional three restaurants should be added to the current 33 in Prague in the course of the next two years.

McDonald’s main competitor, the company KFC, increased the number of its restaurants from 31 to 44 last year and more than half of them are to be found in the capital city.

Prague will also be targeted by newcomers such as American sandwich maker Subway, German Nordsee which specialises in fish products, or Panda Express. A dramatic entrance onto the Czech market with ten restaurants this year and a total of fifty after three years plans Mondo Pizza. Asian bistros such as Li Wu also cannot complain about a lack of customers.

Some other famous names are not successful, though. For example, Burger King failed to open a restaurant in the new terminal of Prague Airport. Wendy’s or Starbucks also do not hurry to Prague. Paneria will also have to change so that it does not repeat its 15 million loss from the last year.

The boom the fast food industry experiences is not limited to the foreign chains. Czech baguette maker Crocodile claims its current two bistros are certainly not the final total number.

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