Anti-award for Santa Claus decorations

The shopping centre Letnany in Prague was given an anti-award Zarach 2006 for the biggest misunderstanding of Czech Christmas traditions. The “prize” was given by the members of Creative Copywriters Club for the Christmas decorations in the shopping centre in 2006.

The members criticized that the shopping centre used the figure of Santa Claus which does not belong to the Czech traditions. The prize was sent by post because the member decline to enter the shopping centre for symbolic 100 days.

The “award” is a part of a campaign against the domestication of Santa Claus in Czech Christmas tradition. The club created web pages Anti-santa.cz to support their campaign that will be repeated regularly.