Pilsner Urquell Dominates Czech Market

urquell Last year, the Czech beer brand Pilsner Urquell held its 17% share on the non-alcoholic beer market.

Half a million hectolitres of nonalcoholic beer has been sold in the Czech Republic only. A year before, it was 328 thousands hectolitres. The general director of Urquell Mike Short claims, the sales of non-alcoholic beer are growing up in the whole Europe, but not so fast as in the CR.

Urquell’s brand is called Radegast Birell and it competes with another 25 brands on the Czech market.