Prague Advertisement at Fashion TV

It lasts thirty seconds, it cost 8 and a half million czk and it should attract solvent western clients. The channel of Fashion TV is, for four months, going to broadcast the brand new video that introduces Prague as the capital of beautiful women, historical sights and luxurious restaurants.

Until 18th August, those who watch Fashion TV will be seeing the 30-seconds video, where the super-model Petra Nemcova and the Miss World Tatana Kucharova drink champagne on the Charles Bridge, accompanied by Mozart’s ‘A Little Night Music’

Prague wants to improve its image of a beer destination. According to Milan Richter it is aimed at rich young population: “we want to attract young, single people, or young couples, who like to travel and are used to pay for luxurious services.”