Budejovicky Budvar – Budweiser – now even Bai De Fu

Jun 17, 2008 11:57 AM Filed under Economics , Beer

The well-known lager from Ceske Budejovice in the South Czech Republic starts to sell in China from 17th July. If Chinese decide to have a Budweiser, they are lucky. The name in Chinese – Bai De Fu means ‘A lot of luck’, something like good luck wish.

Budwar Chinese Etiquette Why would the well known brand rename? A Chinese is not able to pronounce Budvar or Budejovicky, so the business managers for East Asia decided to find a new name with locals, short and optimistic one.

The golden Czech beer starts in 13 million Shanghai. The Patent Office gave the Czech Brewery licence for whole China.

Theme: Beer

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