'Czech Beer' to become a trademark

Lidove Noviny presented a study of a label proposal.

The European Union is, with high probability, going to entitle the Czech Republic to use Ceske Pivo / Czech Beer as a trademark for beer brewed using the certain technologies in the certain latitude. It won’t change much for export of the well-known labels, however it should lead to higher customer satisfaction.

The reason is; beers like Staropramen or Pilsner Urquell are made in Russia, Poland or Slovakia, its externals however do not say much about the possibility of slight taste change. The Ceske pivo sign would say it all. If it is passed, we are probably going to see that label in half a year.

The other purpose is to distinguish similar labels, like the famous Budejovicky Budvar / Budweiser dispute. If both the beers use the same name and technology, the one directly from the Czech Republic should clearly say so.

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