Budejovicky Budvar scored in battle for 'Bud' label

Budvar gained a significant victory at the ‘first-class’ court of the European community in the dispute among Budvar and American Anheuser-Bush.

Budejovice Budvar so achieved a significant victory – the court was about whether Bud can register their trademark in Europe, Budvar was logically against.

Other courts, like the OHIM previously denied the objection of the Budejovicky Budvar company with the comment the Bud Label can’t be considered as a name of origin, Budejovicky Budvar tried to prove Bud can be perceived as a shortcut for the name of Czech city Ceske Budejovice, which German version is Budweis.

Budejovicky Budvar succeeded in Luxemburg in the battle for the ‘Bud’ label, the outcome is the only Bud* in Europe should be the Budejovicky Budvar.

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