The largest Czech brewery plans to rise the price of beer
Plzensky Prazdroj, the largest producer of beer in the Czech Republic, is going to raise the price of all the brands of beer by six or eight procent. One of the most famous Czech beer, pale lager Pilsner Urquell, may be by 1.40 CZK more expensive from this November.
The reason for the increase in price are the higher prices of barley and hops. “The current price of a ton of barley is about twice as high as it was last year,” said the head-manager of Plzensky Prazdroj company Mike Short. If the prices of hops and barely keep on rising, Prazdroj suspects further rise of the price.
Another brewery that’s going to increase the price of its beer is Budejovicky Budvar. Staropramen, the second largest brewery in the Czech Republic, doesn’t plan any increase of price yet.
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