Fabia Advertisement Best in the World

fabia cake The Advertisement on Skoda Fabia, which won the British Television Advertising Craft Award has now gained another prize on the Cannes Lions International Advertising Festival. The prize is a similar appraisal like the Oscars for actors. The advertisement on the Famous Czech Cars Skoda was made by the London company Fallon, and it scores because of the unique idea of a ‘cooked car’.

The life-size Fabia Cake gained also a prize for the best model and the best song. The other who scored was BBDO with their Pizza Colosseum ad, that gained some positive critics. The question may be, why no original Czech advertisement scored, and the answer is: different approach. Czech ad’s are mostly based on typical situation humour, which probably only Czechs laugh at.